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The Authentic Panchos

Francisco Aguirre



Francisco Aguirre "Pancho", founder of Platería Pancho's started the business in 1975 when he decided to start selling Jewels on the Beach independently. He would soon discover that this was his calling and forged a path based on effort.  

In 1980 he rented his first store and officially founded Playería y Jewelry Pancho's, in 1985, thanks to the quality of his designs and work, he decided to rent a larger space and they moved to the current location.



With more than 30 years of experience in the world of silver and jewelry, Frank knows what he is talking about and few in Ixtapa - Zihuatanejo will be able to explain the provenance of his designs with such certainty.

In 1995 he associated with Francisco Aguirre to join Panchos Platería y Jewelry, contributing his well-known charisma and all his knowledge in the area.  

Buying at Pancho's and not taking a picture with Frank is like not having bought!

Francisco Mendoza
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